Handcrafted Innovation

Hi! I'm Serina Patterson, a Medievalist and UX/web designer

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Pixel Perfection

I have a deep interest for all aspects of design and development, ranging from UX prototyping to large-scale application projects. I have worked with non-profits, organizations, and individuals, on a number of projects.

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The Quill is Mightier

My research focuses on medieval game culture, book history, and game studies. My publications have appeared in the journals Studies in Philology, LIBER, and Scholarly and Research Communication .

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Passion in Action

Passion underlays everything I do and I believe in both research and development. I enjoy discovering new knowledge and helping others achieve their dreams.


From wireframes and prototypes to large-scale web design and logos I enjoy working on interesting projects that help people reach their goals

In the fall of 1994, I acquired my first computer: an old, dusty secondhand Tandy 1000x. While it didn't do much more than boot Frogger, its mysterious workings intrigued me and welcomed me into the wonders of digital technology. I tinkered with Visual Basic 6 in highschool and discovered Flash and C in undergrad, but my true beginning as a front-end designer started in 2008 when I was building prototypes for 'digital-age' youth at the Electronic Textual Cultures Lab in Victoria, BC. This early research sparked an enduring passion for web and user experience design. Since then I have worked with a number of clients, ranging from budding artists to large, interdisciplinary teams. I also have a number of personal projects in development, including an interactive edition of the medieval fortune-telling game Chaunce of the Dyse, which aims to provide an educational resource for exploring medieval games in our modern world.

In addition to my work as a web and UX designer, I have designed logos and created branding strategies for a number of organizations. I enjoy building intuitive, elegant user experiences for the web and mobile devices, coding in jQuery (and occasionally PHP!), and watching someone's dreams come to fruition using HTML5 and CSS3. I have also worked extensively with the content management systems Joomla!, Wordpress, PKP OJS, and Drupal and frameworks like Twitter Bootstrap. In June 2014, I became a certified "Design Architect" for NationBuilder, a CSM/CRM system that helps non-profits, documentarians, organizations, activists, and other groups.

In need of a web or UX designer? I would love to hear about your project! serinap@sprightlyinnovations.com

Previous versions of this site


Working with 600-year old manuscripts has ignited a passion for studying games and book culture, both medieval and modern

I study medieval manuscripts and literature from c. 1250-1550. My current research focuses on the convergence of manuscripts with late medieval game culture and I am editing a contributed volume, entitled Games and Gaming in Medieval Literature. My interest in medieval literature, game studies, book production, and reception also extends into our own perception of the Middle Ages in gaming contexts. More broadly, I am interested in the ways in which different interfaces—especially games, web technology, and other interactive media—tell stories. Additionally, I conduct research on user interface design, textual scholarship, social computing, and online communities.

For those who enjoy puzzles, I post premodern game puzzles on Tumblr, called "The Merry Gamester." Each post contains a chess, tables, and nine-man morris problem, includes a brief historical account, and, if possible, displays images of the puzzle from early books and manuscripts.

Check out "The Merry Gamester" here!
View my profile on academia.edu

Books and articles I'm currently working on (click the images to see more):

Malory and Video Games Playing Cards Chaunce of the Dyse Article Vox and Wolf Article

"The Influence of Malory in Video Games"
This article explores how Malory and his tour de force Le Morte d'Arthur has impacted the history and cultural development of video games.

"Imaginary Cartographies: Playing Cards and Geography in Early Modern England"
This article broadens the critical discourse of game history and culture by examining how changing ideas of spatiality in the early modern period—and geography in particular—enabled tabletop games to shift from abstract structures enjoyed by players in the Middle Ages to commercial ludic objects that incorporated real-life elements in their design of fictional worlds.

"Designing the Interactive Page: Editing Chaunce of the Dyse as a Digital Application"
This article investigates the idea of interactive interfaces in the Middle Ages and the challenges of editing interactive texts, such as the fifteenth-ccentury Chaucerian fortune-telling game Chaunce of the Dyse.

"Rubricating the Vox and the Wolf"
This article examines the scribe-compiler's rubrication of the early Middle English beast tale, the Vox and the Wolf, in light of thirteenth- and fourteenth-century scribal practices.


Games and Gaming in Medieval Literature

An edited collection that explores the importance and prevalence of games in medieval literature and culture

Games and Gaming in Medieval Literature

Games and Gaming in Medieval Literature constitutes the first collection that explores the depth and breadth of games in medieval literature and culture. With geographical and methodological diversity of interdisciplinary scholarship, this volume presents fresh critical discussions of medieval games as vehicles for cultural signification, and challenges scholars to reconsider how games were understood by medieval writers, compilers, scribes, players, audiences, and communities. Chapters span from the twelfth to the sixteenth centuries, and cover Europe from England, France, Denmark, Poland, and Spain. This volume not only brings to the forefront a re-examination of medieval games in diverse social settings - the Church, the court, the school, and the gentry household - but also their multifaceted relation to literary discourses as systems of meaning, interactive experiences, and modes of representation.

Click here to buy the book!

A Little Bit About Me

A few little known facts: I know how to Hula dance, I make my own cheese, and I have uncanny navigational awareness*

I am a Ph.D. alumni and successfully defended my dissertation, "Game On: Medieval Players and their Texts," in the Department of English at the University of British Columbia in 2017. I received an M.A. in English at the University of Victoria in 2008 and an Honours B.A. with distinction in English and Business Administration at Wilfrid Laurier University in 2007. I have spoken at over twenty conferences around the world and won awards for my research...and moose calling. I consider myself incredibly fortunate because my job enables me to do what I love. Medieval manuscripts and modern UX design seem to encompass separate interests, but they are tied together by the ways in which different technologies create experiences for readers, players, and users. I am also an aspiring game designer and occasionally dabble in Unity, Blender, and Construct2.

Email me for research possibilities, talks, work inquiries, or to say hello: serinap@alumni.ubc.ca
View my Academic Curriculum Vitae »

I am originally from Northern Ontario, Canada and am currently living in the Pacific-Northwest. Growing up in the rugged lakes and woods of the North taught me how to build fire, track animals in the snow, catch (and clean) fish, and hunt partridge. My aesthetic often retains an earthy, rustic-chic look. I am happily married and live with four birds (two conures, one white-bellied Caique, and one Grey-Headed Cape Parrot). Outdoors, I enjoy hiking, camping, running, and exploring the wilderness. Birding is almost an obsession all its own. I also love to fish and will go fishing whenever and whenever the opportunity arises. Indoors, I am an avid gamer (my favourite game of all time is Dragon Warrior), yarn spinner (wool, not tales), and rare book and game collector, especially works by William Morris. I also play Irish traditional music on the tinwhistle and Uilleann Pipes and I am attempting to learn the ukulele. Sessions are fantastic places to meet fellow musicians and learn new tunes, and I can occasionally be found in a pub whistling a few jigs!

*Except after a few pints of Guinness